"I believe that the world needs a lot more positivity poured into it
and it's my mission, through this UpStarts community, to encourage
and inspire women of a certain age and indeed of any age,
to stand out of the shadows and into the centre-stage of their own life story.
To shine bright and be a beacon for others." - Trina Keane
and it's my mission, through this UpStarts community, to encourage
and inspire women of a certain age and indeed of any age,
to stand out of the shadows and into the centre-stage of their own life story.
To shine bright and be a beacon for others." - Trina Keane
I love that you're here and welcome,
Over the past thirty years I have been Creative Director of the Marketing and Sales Promotion consultancy, which my husband, businessman Alan Keane set up in 1983. We have had some wonderfully forward-focused clients and handled amongst others, the Irish 'Priceless' campaign for MasterCard Ireland. I have written commissioned children's story books to coincide with the launch of a popular Cadbury's chocolate bar for kids and also for Galtee Foods. Most recently, I've completed a musical script based on a fictitious incident which brings the world of the Eurovision song contest and the Irish Showband scene together. Some positive feedback leads me to remain optimistic and for the time being, its future settles with the gods.
My passion is writing, communication and positive, healthy living. I love cooking and my joy is family and long summer evening meals with a little jazz, a little wine and a lot of laughter. I love packing a suitcase to go anywhere and driving on big open roads on sunny days.
In recent years my direction has taken me towards communications and facilitation of workshops and coaching programmes.
Focusing our energy and our thoughts on the things which resonate powerfully within us is what helps us build a purposeful life and this belief led me to researching and developing workshops especially for women in midlife and beyond, focusing on self-excavation and re-empowerment and a return to the kind of excitement in our possibilities we had as delight-full five year olds. So many women report a sense of powerlessness, or of being adrift on reaching midlife milestones (death of elderly parents, children leaving home, changing employment status, menopause and even readjusting with life partners after retirement) and throughout my research over and over again, I discovered that the emphasis on almost everything relating to women at this stage is negative and fear based for sadly there is profit in promoting fear and self-loathing. My mission is to change this and so I have founded UpStarts at trinakeane.com. Traditionally an Upstart is an agitator and a rebel and I'm far too peace-loving for that - but an UpStart with the emphasis on making new beginnings as life advances is for anyone who wants to make changes or move powerfully and consciously through the changing circumstances of their life, whatever that may be.
With an immense understanding of and affinity with women in midlife, I've developed three highly positive and empowering workshop programmes and I'm thrilled to report amazing and life-changing transformations in many of my clients, some of whom have set aside schedules, structures and even values which were no longer serving them and others who took steps to create a whole new world of opportunity for themselves.
"We need to highlight in Bold that we have broken through the 'Cage of Age' and are rewriting the script for women who wish to claim the status of Wise and Ageless Goddess - Limitless and Powerful" - Trina Keane
